Digital Marketing ROI Calculator

📊 Digital Marketing ROI Calculator

Calculate your marketing campaign return on investment with real-time insights across multiple currencies

💱 Select Currency:

💰 Total Marketing Investment (₹) * Include all campaign costs: advertising, design, content creation, and marketing tools

💵 Revenue Generated (₹) * Total sales revenue directly attributable to this marketing campaign

📦 Cost of Goods Sold - COGS (₹) Optional Production, manufacturing, and delivery costs for products sold

📅 Campaign Duration (Days) * How many days did your marketing campaign run?

📈 Your Campaign Results

ROI Percentage

Net Profit

₹0

ROAS (Return on Ad Spend)

0:1

Revenue per dollar spent

Daily ROI

₹0/day

Average daily return

Break-even Point

N/A

Days to recover investment

Efficiency Score

Campaign efficiency rating

💡 AI-Powered Insights & Recommendations

📊 Industry Benchmark Comparison

📚 Understanding Your Marketing ROI

🔥 Excellent ROI (500%+)

Your campaign is performing exceptionally well. This indicates strong market-fit, effective targeting, and compelling messaging. Consider scaling this strategy aggressively.

✅ Good ROI (200-500%)

Solid returns that indicate a successful campaign. Focus on optimization opportunities to push towards excellent performance levels.

⚠️ Average ROI (100-200%)

Breaking even to moderate profit. Analyze your best-performing channels and creative assets to identify improvement opportunities.

📉 Poor ROI (Below 100%)

Campaign needs significant improvement. Review your targeting, messaging, landing pages, and overall marketing funnel for optimization.

❓ Frequently Asked Questions

What is a good ROI for digital marketing?

A good ROI for digital marketing typically ranges from 200-500%. However, this varies by industry, campaign type, and business model. E-commerce campaigns often see higher ROI (300-500%) while brand awareness campaigns may have lower direct ROI but higher long-term value.

How do you calculate digital marketing ROI?

ROI formula: ((Revenue - Marketing Investment - COGS) / Marketing Investment) × 100. For example, if you spent $1,000 on ads and generated $5,000 in revenue with $2,000 COGS, your ROI would be ((5,000 - 1,000 - 2,000) / 1,000) × 100 = 200%.

What's the difference between ROI and ROAS?

ROI (Return on Investment) measures net profit relative to investment, while ROAS (Return on Ad Spend) measures gross revenue generated per dollar spent on advertising. ROI accounts for all costs including COGS, making it a more complete profitability metric.